.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in financial backing yearly, have actually brought up almost $360 thousand up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn is because of market saturation, improved regulatory stress, and also economical uncertainties.ADWEEK spoke to five VCs that remain to acquire adtech business, in spite of these obstacles, concerning what they are actually trying to find and also what they avoid. Maybe unsurprisingly, these investors are actually targeting options in privacy-focused technologies and also industry-specific locations like hooked up TV.